Launched in 2018 by a mother-daughter duo, Nika Cleaver & Tanys Evangelisti. A passion project solving an uncomfortable topic amongst most women. Cameltoe. Today, the duo, along side their husbands Tommy Cleaver & Tom Evangelisti, are disrupting the market of performance undergarments.
NIKA CLEAVER After learning my friends and co-workers
were using cardboard and pantyliners to hide their cameltoe,
I thought, there has to be something better.
TOMMY CLEAVER To me, a brand is more than just a product you sell,
it's an entire vibe. Creating that vibe is
when the magic happens .
TANYS EVANGELISTI Good vibrations and a healthy
lifestyle made it a perfect combination to co-found JIV ATHLETICS.
I am grateful to share this vision with my family.