Launched in 2018 by a mother-daughter duo, Nika Cleaver & Tanys Evangelisti. A passion project solving an uncomfortable topic amongst most women. Cameltoe. Today, the duo, along side their husbands Tommy Cleaver & Tom Evangelisti, are disrupting the market of performance undergarments.


NIKA CLEAVER After learning my friends and co-workers 

were using cardboard and pantyliners to hide their cameltoe, 

I thought, there has to be something better.

TOMMY CLEAVER To me, a brand is more than just  a product you sell,  

it's an entire vibe. Creating that vibe is 

when the magic happens .

TANYS EVANGELISTI Good vibrations and a healthy

lifestyle made it a perfect combination to co-found JIV ATHLETICS.

I am grateful to share this vision with my family.


TOM EVANGELISTI I love the  business environment of a start-up company.
JIV provides opportunities and challenges to collaborate with a talented
team offering incredible performance undergarments.